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How does a long-term vision turn into an actionable agenda?

The Action Plan for the Central Delaware: 2008–2018 is the follow-up document to The Civic Vision for the Central Delaware. While the Civic Vision presented a long-term, broad-brush vision for the redevelopment of the central Delaware waterfront in Philadelphia, the Action Plan is a policy-driven document that focuses on the first ten steps that need to be taken toward achieving that vision. It was developed in partnership with PennPraxis and the civic associations of the Central Delaware Riverfront and written by Karen Black of May 8 Consulting, and my role was to design the overall document and oversee its production.

The Action Plan takes its design cues from the Civic Vision, so that the documents feel “of a piece”. It also represents my largest print run to date: over 5,000 copies were produced by offset printing using sustainable manufacturing principles, and distributed to the general public in June 2008. At the public presentation, Mayor Michael Nutter endorsed the plan and immediately initiated the first of the ten steps—appointing an open, accountable and effective waterfront manager—by creating the Delaware River Waterfront Corporation (DRWC). Since then, the DRWC has continued to follow the steps set forth in the Action Plan, beginning with the development of a master plan in early 2010.

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In college, I studied industrial design at The University of the Arts in Philadelphia, PA, for its aspirations to create beautifully useful things and for its focus on how a good design process leads to a better solution.

I’ve worked at Margie Ruddick Landscape, a boutique landscape design office with top-notch ambition. I learned about reading landscapes, thinking spatially and designing for the ecologies of a place. I worked on projects like eco-resorts in India, vast urban waterfronts in New York City and sustainability guidelines. Studying an environment’s peculiarities—its ecology, economy, culture and ambition—taught me new ways to be a better designer.

I’ve also worked at Wallace, Roberts and Todd, LLC (WRT), where I discovered ways to integrate visual communication with planning and landscape strategies. My capabilities grew to include environmental and ethnographic research, program development, mapping and visualizations, site design, communications design and management on projects ranging from national parks to green stormwater infrastructure design. I became the first art director within the planning and urban design practice, driving the communication of complex design and planning issues from the beginning of a project through to its final documentation. My approach helped to facilitate many nationally recognized projects, and ultimately, I helped to build the planning practice to include place-branding strategies and innovative methods that broke through the traditional boundaries of planning. In 2008, I became an Associate and built the visual communications practice to include fulltime graphic design staff.

I have had an ongoing role within the industrial design program at the University of the Arts as a guest critic and lecturer, and also as an adjunct professor of two-dimensional design techniques.

In 2010, I launched my independent communications design practice, and I continue to work with pioneers in planning and design to communicate their issues and ideas.

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Get in touch! Email me at andee@andeemazzocco.com or call me at (215) 880-4406.

© 2016 Andee Mazzocco, Whole-Brained Design, LLC. Website by Andee Mazzocco with a little help from her friends.