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Cities across the world are looking to their waterfronts as catalysts for growth and change. This project represents Philadelphia's 50-year vision of their most celebrated waterfront.

A Civic Vision for the Central Delaware creates a new vision for seven miles of the Delaware River in Philadelphia, emphasizing the ecological and economic potential of the waterfront and setting forth a framework that the city can follow to generate sustainable development. Growth around the waterfront will be organized around parks and open space, providing access to the river and a new movement system. WRT was the lead design consultant for this mayoral initiative, headed by PennPraxis. The plan has been awarded by several notable associations, including the Congress for New Urbanism, the American Institute of Architects, the American Society of Landscape Architects, the Pennsylvania chapter of the American Planning Association, and the Waterfront Center.

A Civic Vision for the Central Delaware represents one of the most significant projects of my career, spanning a year’s work and synthesizing my experience and interests in art direction, document design, ecological research and environmental planning for post-industrial waterfronts. My roles within this groundbreaking work included ecological and historical research, community engagement, mapping, diagramming and visualizations during the design process, as well as art direction and document design during the documentation process. I was responsible for the design, layout and print production of this 240-page document, as well as materials for the public presentation.

Due to the robustness of the project and its team, I saw a need for an efficient process to organize the development of the document. The resulting storyboarding process became a model method to develop every major document within the planning and urban design practice at WRT for its ability to bring thorough, at-a-glance understanding of documentation goals to a team and build consensus prior to making large investments of time and energy in the production of documents. Shown above are exerpts from the document.

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Bio


In college, I studied industrial design at The University of the Arts in Philadelphia, PA, for its aspirations to create beautifully useful things and for its focus on how a good design process leads to a better solution.

I’ve worked at Margie Ruddick Landscape, a boutique landscape design office with top-notch ambition. I learned about reading landscapes, thinking spatially and designing for the ecologies of a place. I worked on projects like eco-resorts in India, vast urban waterfronts in New York City and sustainability guidelines. Studying an environment’s peculiarities—its ecology, economy, culture and ambition—taught me new ways to be a better designer.

I’ve also worked at Wallace, Roberts and Todd, LLC (WRT), where I discovered ways to integrate visual communication with planning and landscape strategies. My capabilities grew to include environmental and ethnographic research, program development, mapping and visualizations, site design, communications design and management on projects ranging from national parks to green stormwater infrastructure design. I became the first art director within the planning and urban design practice, driving the communication of complex design and planning issues from the beginning of a project through to its final documentation. My approach helped to facilitate many nationally recognized projects, and ultimately, I helped to build the planning practice to include place-branding strategies and innovative methods that broke through the traditional boundaries of planning. In 2008, I became an Associate and built the visual communications practice to include fulltime graphic design staff.

I have had an ongoing role within the industrial design program at the University of the Arts as a guest critic and lecturer, and also as an adjunct professor of two-dimensional design techniques.

In 2010, I launched my independent communications design practice, and I continue to work with pioneers in planning and design to communicate their issues and ideas.


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Contact

Get in touch! Email me at andee@andeemazzocco.com or call me at (215) 880-4406.

© 2016 Andee Mazzocco, Whole-Brained Design, LLC. Website by Andee Mazzocco with a little help from her friends.