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Marketing collateral for a one-of-a-kind watershed conservation initiative.

The William Penn Foundation asked me to help them organize and design marketing materials for an extensive watershed conservation effort known as the Delaware River Watershed Initiative (DRWI). Led by the William Penn Foundation, the Academy of Natural Sciences at Drexel University, the National Fish and Wildlife Foundation, and the Open Space Institute, the DRWI is a collaboration between 50 nonprofits to protect water quality within the Delaware River basin. The goal of the DRWI is not only to improve the health of the 13,500-square-mile Delaware River watershed through land protection and environmental restoration, but also measure the results of their work. Science is at the core of the DRWI. Projects are focused within eight sub-watershed "clusters" ranging from the NY/NJ/PA border to the Delaware Bay.

For more information on the DRWI, email info@DRWI.net.

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Bio


In college, I studied industrial design at The University of the Arts in Philadelphia, PA, for its aspirations to create beautifully useful things and for its focus on how a good design process leads to a better solution.

I’ve worked at Margie Ruddick Landscape, a boutique landscape design office with top-notch ambition. I learned about reading landscapes, thinking spatially and designing for the ecologies of a place. I worked on projects like eco-resorts in India, vast urban waterfronts in New York City and sustainability guidelines. Studying an environment’s peculiarities—its ecology, economy, culture and ambition—taught me new ways to be a better designer.

I’ve also worked at Wallace, Roberts and Todd, LLC (WRT), where I discovered ways to integrate visual communication with planning and landscape strategies. My capabilities grew to include environmental and ethnographic research, program development, mapping and visualizations, site design, communications design and management on projects ranging from national parks to green stormwater infrastructure design. I became the first art director within the planning and urban design practice, driving the communication of complex design and planning issues from the beginning of a project through to its final documentation. My approach helped to facilitate many nationally recognized projects, and ultimately, I helped to build the planning practice to include place-branding strategies and innovative methods that broke through the traditional boundaries of planning. In 2008, I became an Associate and built the visual communications practice to include fulltime graphic design staff.

I have had an ongoing role within the industrial design program at the University of the Arts as a guest critic and lecturer, and also as an adjunct professor of two-dimensional design techniques.

In 2010, I launched my independent communications design practice, and I continue to work with pioneers in planning and design to communicate their issues and ideas.


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Contact

Get in touch! Email me at andee@andeemazzocco.com or call me at (215) 880-4406.

© 2016 Andee Mazzocco, Whole-Brained Design, LLC. Website by Andee Mazzocco with a little help from her friends.