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50 Unique Experiences in Fairmount Park. Don't go home. Go big.

Fairmount Park Conservancy (FPC) commissioned me to design a new (unofficial) map of East and West Fairmount Park for the summer of 2016. I was so excited to do this for them, because not only do maps make my heart flutter, but it also marked a long-awaited opportunity to go big with the rendering of East and West Park. On previous projects where I mapped Fairmount Park (i.e. here and here,) I did not have the luxury of working the data at a scale that the park needs to reveal its true character. Here is an excerpt from a blog post by FPC regarding my thoughts on scale:

“I’ve been lucky enough to map Fairmount Park several times. All of these maps have been small—so small, sometimes, that the depiction of the park reads more like a cartoon. A useful map of Fairmount Park demands a bigger scale in order to understand the nuances of this vast landscape. [G]oing big ... allowed us to show the topography of the park and reveal the sixteen creeks that shape the land and feed the Schuylkill River, which really gets to the heart of the park’s heritage as a protected, working landscape. To me, these 'creeksheds' that are the key to understanding the park are also real grounds on which to plan a future for Fairmount Park that’s all about connecting people to water.”

Soon after, FPC asked me to go even bigger with the graphics for the Fairmount Launch, featuring vinyl maps so colorful, even Billy Penn can see them from his perch. Inside the structure, historic photos from the Fairmount Park Historic Resource Archives offer a glimpse of Fairmount Park from as early as the 1870s. These three near-cycloramas were designed and built by Public Workshop and will be at the Oval through August 15th.

Maps are free and available! Contact me or get in touch with Fairmount Park Conservancy to get yours and see what you've been missing!


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Bio


In college, I studied industrial design at The University of the Arts in Philadelphia, PA, for its aspirations to create beautifully useful things and for its focus on how a good design process leads to a better solution.

I’ve worked at Margie Ruddick Landscape, a boutique landscape design office with top-notch ambition. I learned about reading landscapes, thinking spatially and designing for the ecologies of a place. I worked on projects like eco-resorts in India, vast urban waterfronts in New York City and sustainability guidelines. Studying an environment’s peculiarities—its ecology, economy, culture and ambition—taught me new ways to be a better designer.

I’ve also worked at Wallace, Roberts and Todd, LLC (WRT), where I discovered ways to integrate visual communication with planning and landscape strategies. My capabilities grew to include environmental and ethnographic research, program development, mapping and visualizations, site design, communications design and management on projects ranging from national parks to green stormwater infrastructure design. I became the first art director within the planning and urban design practice, driving the communication of complex design and planning issues from the beginning of a project through to its final documentation. My approach helped to facilitate many nationally recognized projects, and ultimately, I helped to build the planning practice to include place-branding strategies and innovative methods that broke through the traditional boundaries of planning. In 2008, I became an Associate and built the visual communications practice to include fulltime graphic design staff.

I have had an ongoing role within the industrial design program at the University of the Arts as a guest critic and lecturer, and also as an adjunct professor of two-dimensional design techniques.

In 2010, I launched my independent communications design practice, and I continue to work with pioneers in planning and design to communicate their issues and ideas.


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Contact

Get in touch! Email me at andee@andeemazzocco.com or call me at (215) 880-4406.

© 2016 Andee Mazzocco, Whole-Brained Design, LLC. Website by Andee Mazzocco with a little help from her friends.