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Philadelphia has a mandate to create 500 new acres of green open space by 2015. How do we determine where these new parks will be?

On December 7, 2010, PennPraxis released their latest project, Green2015: An Action Plan for the First 500 Acres. I designed the full document, the Executive Summary, and the public presentation. This included the design of most of the document’s illustrations, layout of the documents, art direction for the visualizations and maps, and oversight of the print production of both documents.







In 2009, the Mayor’s Office of Sustainability released Greenworks Philadelphia, a document that lays out the path for Mayor Nutter’s goal for Philadelphia to be the greenest city in the country by 2035. One target in the document is to provide park and recreation resources within a 10-minute walk of 75 percent of residents. With over 200,000 Philadelphians without equitable access to parks and open space, that target would require the acquisition or conversion of almost 11,000 acres of land. As a benchmark of progress toward that target, Greenworks set a goal that 500 acres of new open space should be created by 2015. The work of Green2015 is the result of that goal.

Green2015 looks to underused, vacant, and impervious land within underserved neighborhoods for conversion to parks and open space, such as schoolyards, vacant public and private land and recreation centers. Most opportunity sites are already publicly owned and therefore require no public funds to acquire. Its strategy also recommends the collaboration between a variety of public and private groups to finance the conversion of this land, as parks and open space provide myriad environmental, social, public health, and economic benefits, including reduced stormwater runoff, lower air pollution, access to fresh food, exercise, and increased property values. In addition to spreading the wealth in stringent economic times, this collaboration would also allow new open space to align with other initiatives like Philadelphia Water Department’s Green City, Clean Waters, the Planning Commission’s PHILADELPHIA2035: A Comprehensive Plan and the Department of Public Health’s Get Healthy Philly. Green2015 was led by the Department of Parks and Recreation in coordination with Greenworks Philadelphia and the Philadelphia City Planning Commission’s comprehensive planning process. The project was supported with grants from the William Penn Foundation and Lenfest Foundation to engage PennPraxis, Pennsylvania Horticultural Society and the Penn Project for Civic Engagement.

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Bio


In college, I studied industrial design at The University of the Arts in Philadelphia, PA, for its aspirations to create beautifully useful things and for its focus on how a good design process leads to a better solution.

I’ve worked at Margie Ruddick Landscape, a boutique landscape design office with top-notch ambition. I learned about reading landscapes, thinking spatially and designing for the ecologies of a place. I worked on projects like eco-resorts in India, vast urban waterfronts in New York City and sustainability guidelines. Studying an environment’s peculiarities—its ecology, economy, culture and ambition—taught me new ways to be a better designer.

I’ve also worked at Wallace, Roberts and Todd, LLC (WRT), where I discovered ways to integrate visual communication with planning and landscape strategies. My capabilities grew to include environmental and ethnographic research, program development, mapping and visualizations, site design, communications design and management on projects ranging from national parks to green stormwater infrastructure design. I became the first art director within the planning and urban design practice, driving the communication of complex design and planning issues from the beginning of a project through to its final documentation. My approach helped to facilitate many nationally recognized projects, and ultimately, I helped to build the planning practice to include place-branding strategies and innovative methods that broke through the traditional boundaries of planning. In 2008, I became an Associate and built the visual communications practice to include fulltime graphic design staff.

I have had an ongoing role within the industrial design program at the University of the Arts as a guest critic and lecturer, and also as an adjunct professor of two-dimensional design techniques.

In 2010, I launched my independent communications design practice, and I continue to work with pioneers in planning and design to communicate their issues and ideas.


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Contact

Get in touch! Email me at andee@andeemazzocco.com or call me at (215) 880-4406.

© 2016 Andee Mazzocco, Whole-Brained Design, LLC. Website by Andee Mazzocco with a little help from her friends.