Fairmount Fifty Watershed Marketing Schuylkill Keystone WPF Web 215 Infojawns Advocacy Logo Stormwater Storytelling Invisible River Great Public Spaces Like, Link, Share Homeless Report Meat Flow Digital Fibonacci Fairmount Focus Backbone, Backyard Data Art Big Ideas on Small Biz Arts Ed Ecosystem Greener Acres Camden Annual Design for Policy Long Vision Engaging Elements No Place Like Home Greening Infrastructure Daylighting Damage Analysis Paralysis
This nimble annual report provides a big impact at a small cost for a nonprofit dedicated to housing the homeless and ending homelessness.

In 2013, for their seventh annual report, the Homeless Assistance Fund, Inc. (HAFI) wanted to distinguish themselves from other Philadelphia homelessness programs and show the highlights of its grantmaking that year. So that more of their funds could be put to their intended use—helping to end homelessness in Philadelphia—the design had to be clever in order to make an impact without overspending. The folding, self-mailing report tells the stories of their grantees, details their fund usage with custom tables and graphics, and provides their financial summary, all within a portable package. HAFI asked me to use this model for their 2014 Annual Report, shown here and released in December 2014.

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Bio


In college, I studied industrial design at The University of the Arts in Philadelphia, PA, for its aspirations to create beautifully useful things and for its focus on how a good design process leads to a better solution.

I’ve worked at Margie Ruddick Landscape, a boutique landscape design office with top-notch ambition. I learned about reading landscapes, thinking spatially and designing for the ecologies of a place. I worked on projects like eco-resorts in India, vast urban waterfronts in New York City and sustainability guidelines. Studying an environment’s peculiarities—its ecology, economy, culture and ambition—taught me new ways to be a better designer.

I’ve also worked at Wallace, Roberts and Todd, LLC (WRT), where I discovered ways to integrate visual communication with planning and landscape strategies. My capabilities grew to include environmental and ethnographic research, program development, mapping and visualizations, site design, communications design and management on projects ranging from national parks to green stormwater infrastructure design. I became the first art director within the planning and urban design practice, driving the communication of complex design and planning issues from the beginning of a project through to its final documentation. My approach helped to facilitate many nationally recognized projects, and ultimately, I helped to build the planning practice to include place-branding strategies and innovative methods that broke through the traditional boundaries of planning. In 2008, I became an Associate and built the visual communications practice to include fulltime graphic design staff.

I have had an ongoing role within the industrial design program at the University of the Arts as a guest critic and lecturer, and also as an adjunct professor of two-dimensional design techniques.

In 2010, I launched my independent communications design practice, and I continue to work with pioneers in planning and design to communicate their issues and ideas.


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Contact

Get in touch! Email me at andee@andeemazzocco.com or call me at (215) 880-4406.

© 2016 Andee Mazzocco, Whole-Brained Design, LLC. Website by Andee Mazzocco with a little help from her friends.