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The New Fairmount Park report takes the form of an interactive PDF to be more readable and engaging to a wider audience.

The first thing to know about East and West Park is that it was never designed to be a park; rather, it was assembled as a working landscape to protect the drinking watershed of the Schuylkill River, becoming the first municipally protected watershed in the United States. The water-related infrastructure that resulted from these efforts were not only true works of civic art and architecture, but this state-of-the-art engineering made it a model for multiple other municipalities under the pressures of development, pollution and increasing population brought by the Industrial Revolution.

The next thing to know about East and West Park is, as a result of not being planned as a cohesive park system with a singular identity, it's suffered from a lack of physical, programmatic and community connectivity. Physical barriers limit access, institutions struggle in isolation, roadways fragment the landscape, and it's surprisingly difficult to get from one side of the park to the other. So, in 2013, more than 1,000 Philadelphians began a process to define an achievable, united improvement plan for East and West Park.

In the end, it's still all about the water. The resulting short- and long-term visions for the park are organized by the creeksheds that feed the Schuylkill River, and the report focuses in on five creeksheds that leverage existing planning momentum and address the highest priority needs to make the most practical impact for nearby neighborhoods.

I was tasked to create the artifact that tells the story of this process. A printed report alone didn't seem appropriate, given the non-linear narrative of the project and its need to reach a wide audience. Instead, we decided to pursue an interactive PDF, designed to be read on screen, with a level of interactivity that allows the reader to reach sections of the report that matter most to them.

The New Fairmount Park was written by PennPraxis and funded by the William Penn Foundation.

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In college, I studied industrial design at The University of the Arts in Philadelphia, PA, for its aspirations to create beautifully useful things and for its focus on how a good design process leads to a better solution.

I’ve worked at Margie Ruddick Landscape, a boutique landscape design office with top-notch ambition. I learned about reading landscapes, thinking spatially and designing for the ecologies of a place. I worked on projects like eco-resorts in India, vast urban waterfronts in New York City and sustainability guidelines. Studying an environment’s peculiarities—its ecology, economy, culture and ambition—taught me new ways to be a better designer.

I’ve also worked at Wallace, Roberts and Todd, LLC (WRT), where I discovered ways to integrate visual communication with planning and landscape strategies. My capabilities grew to include environmental and ethnographic research, program development, mapping and visualizations, site design, communications design and management on projects ranging from national parks to green stormwater infrastructure design. I became the first art director within the planning and urban design practice, driving the communication of complex design and planning issues from the beginning of a project through to its final documentation. My approach helped to facilitate many nationally recognized projects, and ultimately, I helped to build the planning practice to include place-branding strategies and innovative methods that broke through the traditional boundaries of planning. In 2008, I became an Associate and built the visual communications practice to include fulltime graphic design staff.

I have had an ongoing role within the industrial design program at the University of the Arts as a guest critic and lecturer, and also as an adjunct professor of two-dimensional design techniques.

In 2010, I launched my independent communications design practice, and I continue to work with pioneers in planning and design to communicate their issues and ideas.

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Get in touch! Email me at andee@andeemazzocco.com or call me at (215) 880-4406.

© 2016 Andee Mazzocco, Whole-Brained Design, LLC. Website by Andee Mazzocco with a little help from her friends.