Fairmount Fifty Watershed Marketing Schuylkill Keystone WPF Web 215 Infojawns Advocacy Logo Stormwater Storytelling Invisible River Great Public Spaces Like, Link, Share Homeless Report Meat Flow Digital Fibonacci Fairmount Focus Backbone, Backyard Data Art Big Ideas on Small Biz Arts Ed Ecosystem Greener Acres Camden Annual Design for Policy Long Vision Engaging Elements No Place Like Home Greening Infrastructure Daylighting Damage Analysis Paralysis
98% of Philadelphia’s businesses have fewer than 50 employees, but Philadelphia remains a tough place for small businesses. How can public policy support and encourage these vital economic and cultural engines?

The Sustainable Business Network of Greater Philadelphia (SBN) released Taking Care of Business: Improving Philadelphia’s Small Business Climate at this year’s Social Venture Institute on November 18, 2011. This yearlong study on small businesses in Philadelphia discovers the reasons behind Philadelphia’s low rate of small business growth and offer recommendations as to how the City could better support small businesses. I designed the full document, including all of the illustrations.

Several themes that defined SBN's rigorous project process carry through in the report's design, including strength, optimism and clarity. Bright, rich colors define both a pace for the report and call out areas of important content. A light—yet strict—layout clarifies the content for all types of readers. Quotes by small business owners from surveys and focus groups and portraits of local small business owners reflect the distinct and varied voices and faces of Philadelphia's small business owners.

A particular challenge in this report was visualizing the circuitous approvals process for obtaining a projecting storefront sign. This full–spread graphic (left) essentially summarizes the message of the report—that Philadelphia is a tough place to do business!

Taking Care of Business was written by Karen Black of May 8 Consulting and generously funded by the William Penn Foundation. Photographs by Dan Colavito. The report was printed locally using green printing principles.

Back to Projects


In college, I studied industrial design at The University of the Arts in Philadelphia, PA, for its aspirations to create beautifully useful things and for its focus on how a good design process leads to a better solution.

I’ve worked at Margie Ruddick Landscape, a boutique landscape design office with top-notch ambition. I learned about reading landscapes, thinking spatially and designing for the ecologies of a place. I worked on projects like eco-resorts in India, vast urban waterfronts in New York City and sustainability guidelines. Studying an environment’s peculiarities—its ecology, economy, culture and ambition—taught me new ways to be a better designer.

I’ve also worked at Wallace, Roberts and Todd, LLC (WRT), where I discovered ways to integrate visual communication with planning and landscape strategies. My capabilities grew to include environmental and ethnographic research, program development, mapping and visualizations, site design, communications design and management on projects ranging from national parks to green stormwater infrastructure design. I became the first art director within the planning and urban design practice, driving the communication of complex design and planning issues from the beginning of a project through to its final documentation. My approach helped to facilitate many nationally recognized projects, and ultimately, I helped to build the planning practice to include place-branding strategies and innovative methods that broke through the traditional boundaries of planning. In 2008, I became an Associate and built the visual communications practice to include fulltime graphic design staff.

I have had an ongoing role within the industrial design program at the University of the Arts as a guest critic and lecturer, and also as an adjunct professor of two-dimensional design techniques.

In 2010, I launched my independent communications design practice, and I continue to work with pioneers in planning and design to communicate their issues and ideas.

Back to Top


Get in touch! Email me at andee@andeemazzocco.com or call me at (215) 880-4406.

© 2016 Andee Mazzocco, Whole-Brained Design, LLC. Website by Andee Mazzocco with a little help from her friends.