For local philanthropic heavyweight William Penn Foundation, this fully responsive site pulls no punches.
Philadelphia-based William Penn Foundation is passionate about improving the quality of life in the Greater Philadelphia region. In 2014, they granted over $90 million to 167 organizations. Their investments underpin many of the most significant projects and programs in the region. But, faced with an outdated Web presence, inefficiencies with communicating their grantmaking process online, and a growing desire to share their knowledge, the Foundation brought me on board along with my talented friends at I-SITE to revamp their Website in 2015.
Interviews and surveys within the Foundation's grantmaking community and live concept prototyping helped us to make informed decisions about the design direction early in the process. Rich photography illustrates their work and their impact, and a responsive design ensures that the site works seamlessly across the wide variety of browsers and devices their audience uses. Three main themes divide the site into sections with distinct intentions, while relevant content from different areas of the site appear on each page, providing a connected experience. "What We Fund" features the three grantmaking pillars of the Foundation and emphasizes the impact of their grants on the community. "How We Fund" dives deep into the technical nature of the grant application process. "What We're Learning" explores the results of their work—a reflection of their deeply held belief that to make a maximum impact as a foundation, they have to connect meaningfully with their community and analyze the success of their investments.
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