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For local philanthropic heavyweight William Penn Foundation, this fully responsive site pulls no punches.

Philadelphia-based William Penn Foundation is passionate about improving the quality of life in the Greater Philadelphia region. In 2014, they granted over $90 million to 167 organizations. Their investments underpin many of the most significant projects and programs in the region. But, faced with an outdated Web presence, inefficiencies with communicating their grantmaking process online, and a growing desire to share their knowledge, the Foundation brought me on board along with my talented friends at I-SITE to revamp their Website in 2015.

Interviews and surveys within the Foundation's grantmaking community and live concept prototyping helped us to make informed decisions about the design direction early in the process. Rich photography illustrates their work and their impact, and a responsive design ensures that the site works seamlessly across the wide variety of browsers and devices their audience uses. Three main themes divide the site into sections with distinct intentions, while relevant content from different areas of the site appear on each page, providing a connected experience. "What We Fund" features the three grantmaking pillars of the Foundation and emphasizes the impact of their grants on the community. "How We Fund" dives deep into the technical nature of the grant application process. "What We're Learning" explores the results of their work—a reflection of their deeply held belief that to make a maximum impact as a foundation, they have to connect meaningfully with their community and analyze the success of their investments.

Take a look for yourself!


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Bio


In college, I studied industrial design at The University of the Arts in Philadelphia, PA, for its aspirations to create beautifully useful things and for its focus on how a good design process leads to a better solution.

I’ve worked at Margie Ruddick Landscape, a boutique landscape design office with top-notch ambition. I learned about reading landscapes, thinking spatially and designing for the ecologies of a place. I worked on projects like eco-resorts in India, vast urban waterfronts in New York City and sustainability guidelines. Studying an environment’s peculiarities—its ecology, economy, culture and ambition—taught me new ways to be a better designer.

I’ve also worked at Wallace, Roberts and Todd, LLC (WRT), where I discovered ways to integrate visual communication with planning and landscape strategies. My capabilities grew to include environmental and ethnographic research, program development, mapping and visualizations, site design, communications design and management on projects ranging from national parks to green stormwater infrastructure design. I became the first art director within the planning and urban design practice, driving the communication of complex design and planning issues from the beginning of a project through to its final documentation. My approach helped to facilitate many nationally recognized projects, and ultimately, I helped to build the planning practice to include place-branding strategies and innovative methods that broke through the traditional boundaries of planning. In 2008, I became an Associate and built the visual communications practice to include fulltime graphic design staff.

I have had an ongoing role within the industrial design program at the University of the Arts as a guest critic and lecturer, and also as an adjunct professor of two-dimensional design techniques.

In 2010, I launched my independent communications design practice, and I continue to work with pioneers in planning and design to communicate their issues and ideas.


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Contact

Get in touch! Email me at andee@andeemazzocco.com or call me at (215) 880-4406.

© 2016 Andee Mazzocco, Whole-Brained Design, LLC. Website by Andee Mazzocco with a little help from her friends.